“We have to distinguish between needs and desires”: What Florent Pratlong says about the circular economy

Circular economy? No, it’s not really just birds. While some see it as a crisis solution, this idea of ​​coexistence with the ecosystem will be central to the intervention that takes place at the Palais de Congres in Juan Lepan at 3 pm on Saturday. On stage, Florent Prattlong, Senior Lecturer of Strategy and Business Economics at the University of Paris 1 at UFR 06-Sorbonne University Faculty of Business Administration, reveals his thoughts. An anthropic vision of the subject that researchers develop in front of the general public.

Really, why are we interested in the circular economy?

We are not doing sustainable development for nature. But for individuals. Because if tomorrow’s nature breaks down, it will affect the population.

Should we stop innovation in support of ecology?

I’m not for downsizing. My idea is to understand how we meet the needs of all while developing the economy. But we must not forget that we are part of a finite environment. It is through innovation that we get the answer in this reduced world. You need to refocus on proximity. There is a lot to do. 10% of the extracted resources are returned to the cycle.

There is a lot of room for maneuverability.

Innovation and R & D are everything. To limit the impact, you should use resource-efficient techniques. Economics is the science of choice. For too long we have been led to believe in many worlds. We need to rethink the whole logic of this proximity.

Do you have a country, city or model of that genre?

Scandinavian social democracy is far more advanced with developed environmental education and sensibilities. Some small countries, such as Switzerland, are finding solutions in-house. But on another scale, you can find examples in your neighborhood or local neighborhood associations … I’m always a little cautious about this question. It’s not about giving good or bad points. It’s hard to compare territories: you take Antibes basin and Nice, it’s not the same in terms of economy and proximity. Must be contextualized.

This means that public institutions have an important role to play in this area.

There is a diagnosis to be made. Public institutions can be dynamically involved and build initiatives. Public procurement can be a means of commitment to its territory by reflecting its needs. And this is through a coordinated vision between public and private institutions.

And as a consumer: what can you do?

Think about our uses, recycling, and product life. By distinguishing between needs and wants.

Need access to products produced and cultivated not far from home?

Availability is an issue. But keep in mind that committing to the path of the circular economy is an effort. Changes in behavior, changes in the state of mind. Remember the meaning of the word save. Sure, adaptation can be costly, but in the long run it’s good for purchasing power. Instead of buying shoes made at the ends of the world for € 50 each year, craftsmen choose shoes made for € 200, which are used for a long time, for example.

Do you think “it was better before”?

Would you like to return to France last year? It does not mean that. Indeed, there is something we should be inspired by: local and seasonal consumption. However, not everything is feasible at this time. In the field of medicine, it is found in manufacturing methods related to several countries. Can you rethink it? Adjustments are needed to find new resources. But that’s a great creative potential. Use innovation to return to what your ancestors have experienced and adapt to society.

How has the health crisis changed the vision of the circular economy?

We have already physically discovered a location 1 km away from our house. The pandemic challenged our consumption, their vulnerabilities. Before that, the younger generation already had this voice, we now hear it more. 15-25 years old are involved in this.

We are talking about the local economic structure: isn’t it already restricted in itself?

No, it’s up to us to define the boundaries. The question is what is worth it. If we are in circulation, this will affect local employment … Thinking this way is in the origin of your product in its resources, its production, its territory, its social inclusion and its recycling. Means to imagine the design of.