Value analysis at the heart of new responsible economic performance


When our French (and European) economic model faces the transformations and major and even significant constraints associated with its necessary decarbonization, especially in terms of energy and food. A new geopolitical threat that casts doubt on independence, value analysis is an innovative and structured method …

Being innovative, it aims to meet the needs of end-user consumers through new designs, features, and interdisciplinary approaches.

Value analysis, in fact, takes into account all intrinsic and extrinsic parameters in building a business solution.

On the intrinsic side, this approach integrates technical complexity, lifecycle, assessment and management of all costs incurred, assessment of decision making at each level, or even mobilization of required skills.

On the extrinsic side, it meets the requirements for quality of service and environmental impact and originates from multiple stakeholders (contracting authorities, state representatives, local and local communities).


This systematic approach brings practicality and efficiency.

Based on customer needs and usage definitions, value analysis responds to performance, anticipates and acts as quickly as possible, reduces risk, and does the right thing from the start. Even better, it makes sense to participate in a highly competitive global context. There, you need to define your needs as accurately as possible, achieve better results with fewer resources, meet unprecedented shorter deadlines, and manage risk as much as possible. ..

Value analysis is also structured. Structured to allow academic response to necessary measures prior to economic decisions regarding environmental impact.

This organizational and creative approach is the skills required to work on the products or services created within the framework of a joint meeting of multiple stakeholders (buyer, supplier, activity, marketing department, communication, etc.). Based on the mobilization of.

The purpose is to combine two seemingly contradictory requirements: increased sales and the need for environmental protection.

Therefore, it integrates environmental considerations from the design of a product or service throughout its life cycle to produce other raw materials that can be reinjected into a new product or service at the end of its life.

This method leads to projects, especially to improve customer service, streamline the layout of station spaces, and create maintenance tools for technicians who have to adapt to the arrival of new vehicles.

It doesn’t change because it changes

More generally, value analysis is value creation. It doesn’t change because of change. The purpose of the project is to create value for the company, the organization, and the group of people who run it. Value creation is multifaceted: short-term and medium-term quantifiable economic benefits (sales, margins, return on investment, etc.). It also covers sustainability of activities, improved services, ergonomics, and personal safety. It aims to enhance the company’s image, its notoriety, and above all, its contribution to the necessary decarbonization of its business model.

Therefore, this approach extends to highly eclectic projects that include technology projects (products to be designed, infrastructure projects), organizational systems and services.

More specifically, value analysis includes improving and adapting railway equipment maintenance techniques, adapting and accessibility of people with reduced station mobility, location of work locations as part of line regeneration projects, and services within stations. Offers as part of a contract from the light personnel transportation market that accompanies a project for development, and service.

Joint construction

There were many expectations. Value analysis has made it possible to integrate decision support files, benefiting from justification support for the scenarios performed. The result is the result of collaboration by multiple stakeholders to share issues, characterize needs (assigned performance), and jointly build alternative solutions to support and propose new decision-making scenarios. is.

It has also become possible to establish criteria for determining the relevance of responses from various programs presented by project managers.

With multiple expectations, the philosophy of value analysis remains unique! It is important to know how to define your needs as accurately as possible while integrating performance improvements with less, or at least allotted resources.

After studying law at the Royal Institution of Chartered Surveyors (RICS) Certified Surveyor Certified Real Estate Law and Economics Institute (ICH), Isabelle Marcon worked as Nexity’s asset manager and then SNCF for management. I joined the group. She created the Incity Tower real estate project and the National Real Estate Master Plan.
She is currently in charge of purchasing strategy and value analysis within the “Synapse Group” of SNCF science and technology experts.