For several years, digital has been installed in multiple sectors. Several business lines are gradually turning to technology solutions to improve the daily lives of their employees and provide new customer experiences. And the real estate market is steadily advancing in this revolution.
From building real estate programs to signing distance contracts, many tools are an integral part of the daily life of a real estate professional, but they are also part of insurance. Digital transformation seems to be off to a good start in this area, thanks to new technologies, artificial intelligence and data.
Trend: What are the issues facing SME managers in 2022?
Technical solutions for adapting to new applications
Restrictions related to the health crisis have put a brake on real estate activity. Faced with a paralyzed market, each party had to find a solution. Technology has proved essential in these situations. A platform for renting properties with just a few clicks, a video conference tool for holding a council meeting, or more simply, a platform for quickly running insurance simulations on sites like Murf. ..
These changes will ultimately address the new uses and needs of consumers. That is, to provide a fluid and omni-channel customer experience. To meet these expectations, techniques such as visiting apartments will change the procedures that have already existed for several years. An immersive, interactive and engaging virtual tour removes the barriers set by distance. They allow everyone who wants to find accommodation near or far from their home. Realtors can spend more time advising them without having to rush to multiple physical appointments.
This digitization also includes process simplification. Realtors are developing multiple digital tools to digitize the entire sales process, allowing them to focus on their core business. On a dedicated platform, customers can create files at their own pace with just a few clicks.
The same is true if you take out insurance. You can make a request online within 10 minutes. Thanks to management tools, insurers centralize insured information and automate the contract management process. This streamlines the process and ensures responsiveness from the insurer in processing the request.
Thanks to the extranet implementation, policyholders have access to all elements of the contract and can declare claims. This allows you to respond quickly. After that, more time will be given to the advice and support of customers who will benefit from real-time monitoring. These digital tools also address the immediacy needs of the procedure.
The central role of data and artificial intelligence
To continue digital transformation, some real estate or insurance professionals are interested in companies that are developing innovations that integrate data. Being processed and molded, you can use visualization tools to narrow down your customer’s targeting. Advanced algorithms can also be used to perform predictive analytics to predict customer needs. Data collected in relation to markets, buyers or tenants, and the environment helps predict customer behavior and provide personalized offers.
The same applies to insurance companies. If their activities always rely on data analysis to define risk profiles and establish statistics on claims, Digital will provide new data sources such as those collected online (comments, opinions, etc.). Make it available. It is then analyzed on a machine that uses artificial intelligence (AI). This allows insurance professionals to anticipate the future needs of their customers and adapt their services accordingly.
The benefits of AI seem obvious to insurance companies. According to a Statista study, 84% of French investors surveyed believe that AI will revolutionize the insurance sector.
Finally, this digital transformation provides experts in these sectors with solutions to previously encountered problems. Predict customer needs, facilitate management procedures, and streamline the experience provided.